Create. Manage & Accomplish Goals.



Project Type
  • Branding
  • Mobile Application
  • Responsive Website


We all live a busy and hectic life. Whether it’s a work-life balance, hobbies, or just day-to-day errands. SEG will change the way we self-organize by making it simple to create and achieve goals; one task at a time. We created a brand that reflects simplicity at its core.


SEG (self empowering growth) is about taking small steps to bring users one step closer to their goal. We approached this by adding simplicity in mind while keeping what’s important in focus.

The mark represents the many layers of short-term goals that Long-term achievements rely on, helping users control the small moments along their journey in life.

Responsive landing page

Designing a landing page where users can learn the value of managing their goals and easily get access to the beta version of the app.

Mobile application for IOS & Android

SEG was built on the Ionic Framework which helped us build an effortless user experience on both iOS and Android devices.

We also focused on a ‘human centered design’ that would be intuitive for users but also addressing their needs.